We are a family-owned and operated business that was started by our parents in 1973 in our grandparents’ garage. Prince Lionheart started with handmade rocking horses that our Dad would cut and our Mom would decorate. During those long hours in the garage, our parents set down three core beliefs upon which the company was to be founded: quality, innovation and outstanding service.
Although times have changed in the past three decades, and that old garage has been replaced by a state of the art manufacturing facility in Santa Maria, CA, our parents still remain an integral part of Prince Lionheart, and we are proud to say that their commitment to the core beliefs has never waned. Now that we have families of our own, we know, firsthand, how critical it is for a product to be useful, high in quality and reliable. This is why we strive so hard to ensure each and every one of our products delivers the very best in their category.